---
name: kol-campaign
title: KOL campaign checklist
summary: Run a paid KOL campaign on X or YouTube from shortlist to report without surprises.
tags: [marketing, web3]
---
# KOL campaign checklist

## 1. Brief
Project in one paragraph, the one message that must land, links, dates, budget, and what must never be said (price promises, guaranteed returns).

## 2. Shortlist
For each KOL: platform, followers, typical views per post (not just followers), audience language and region, past sponsored posts, and price per format.

## 3. Pick the format
- **Single post:** one post or thread on X.
- **Monthly package:** regular posts across a month.
- **One video:** a dedicated YouTube video, review or mention.

## 4. Drafts
Every draft is checked against the brief before it goes live: facts, links, disclosure that it is sponsored, no promises.

## 5. Go live and report
Collect every live link with time, views, likes, replies and clicks after 24 hours and after 7 days. One table, one summary.

## Payment
Agree the payment schedule in writing before anything is posted.