KOL campaign checklist
1. Brief
Project in one paragraph, the one message that must land, links, dates, budget, and what must never be said (price promises, guaranteed returns).
2. Shortlist
For each KOL: platform, followers, typical views per post (not just followers), audience language and region, past sponsored posts, and price per format.
3. Pick the format
- Single post: one post or thread on X.
- Monthly package: regular posts across a month.
- One video: a dedicated YouTube video, review or mention.
4. Drafts
Every draft is checked against the brief before it goes live: facts, links, disclosure that it is sponsored, no promises.
5. Go live and report
Collect every live link with time, views, likes, replies and clicks after 24 hours and after 7 days. One table, one summary.
Payment
Agree the payment schedule in writing before anything is posted.